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Loan program page · included on every suite site

The Reverse mortgage page, gentle and clear

The reverse mortgage page on your suite website explains home equity conversion mortgages for homeowners 62 and older in a calm, clear tone: how they work, the required counseling, the borrower’s ongoing obligations, and how families can be part of the conversation.

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Common type
HECM, insured by the FHA
Age
Youngest borrower generally 62 or older
Required
HUD-approved counseling before applying

General program facts; lender guidelines vary.

Page outline

What the page covers

Written for: Homeowners 62 and older and their families, exploring home equity conversion.

  1. H2 · 01What a reverse mortgage is
  2. H2 · 02Who may be eligible
  3. H2 · 03Required counseling
  4. H2 · 04Ongoing obligations: taxes, insurance, upkeep
  5. H2 · 05What happens later
  6. H2 · 06Next step: a no-pressure conversation, family welcome

Sample excerpt

What is a reverse mortgage?

A reverse mortgage lets homeowners 62 and older convert part of their home equity into funds without a monthly mortgage payment. The loan is repaid later, usually when the home is sold or no longer the primary residence. Borrowers must keep paying property taxes, insurance and upkeep, and must complete counseling with a HUD-approved counselor first.

Draft wording; your compliance contact approves the final page.

The matching Reverse mortgage funnel

  1. Q1Are you exploring for yourself or a family member?
  2. Q2Age of the youngest homeowner
  3. Q3Would you like family to join the call?
  4. Q4Best way to reach you

Then: a booked call with the right LO, and a lead in their pipeline.

How funnels work

Ask the front desk

Questions about the Reverse mortgage page answered

  1. YouWhy is the reverse mortgage tone different?
    Funnel Suite team

    Older homeowners and their families need clarity and no pressure. The page is calm, explains obligations and invites family to the conversation.

  2. YouWhich claims do you avoid?
    Funnel Suite team

    Absolute claims like "no payments ever" or "you can never lose your home", which regulators have flagged as misleading. Taxes, insurance and upkeep obligations are always stated.

  3. YouDo you write the reverse mortgage page for us?
    Funnel Suite team

    Yes. Our writers draft the reverse mortgage page in plain English from a tested outline; your team edits it and your compliance contact approves it before it goes live.

  4. YouDoes the reverse mortgage page show rates?
    Funnel Suite team

    Not by default. Rates and payment examples are advertising trigger terms that need disclosures. If you want them, your compliance contact supplies the disclosure text and approves the page.

  5. YouCan each LO feature reverse mortgage on their page?
    Funnel Suite team

    Yes. LOs who focus on reverse mortgage loans can feature the program on their profile, which links to the company page and to their personal copy of the reverse mortgage funnel.

  6. YouIs the page localized for our area?
    Funnel Suite team

    Branch versions can add local context (counties served, local resources) while the core program content stays consistent and approved.

  7. YouWhich funnel matches this page?
    Funnel Suite team

    A gentle education funnel that asks who it’s for and whether family should join, then books a call.

  8. YouWho receives reverse mortgage leads?
    Funnel Suite team

    Only LOs your company designates for reverse mortgages, by program routing.

Launch your Reverse mortgage page with every LO

Program pages, funnels and calculators ship with every suite website, written and approved before launch.

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