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Loan program page · included on every suite site

The FHA loan page that answers first

The FHA loan page on your suite website explains Federal Housing Administration–insured loans in plain English, including lower down payments, mortgage insurance premiums and property standards, and routes interested borrowers to an LO who works with FHA.

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Insured by
Federal Housing Administration (HUD)
Down payment
Low minimum for qualified borrowers
Mortgage insurance
Up-front and annual premiums

General program facts; lender guidelines vary.

Page outline

What the page covers

Written for: First-time and repeat buyers who want a lower down payment or more flexible credit guidelines.

  1. H2 · 01What an FHA loan is
  2. H2 · 02Who FHA tends to fit
  3. H2 · 03Down payment and gift funds
  4. H2 · 04Mortgage insurance premiums
  5. H2 · 05Property and appraisal basics
  6. H2 · 06Next step: talk to an FHA-experienced LO

Sample excerpt

What is an FHA loan?

An FHA loan is a mortgage insured by the Federal Housing Administration. Because the loan is insured, lenders can offer lower down payment options and more flexible credit guidelines to qualified borrowers. In exchange, FHA loans carry mortgage insurance premiums, both up front and over time.

Draft wording; your compliance contact approves the final page.

The matching FHA funnel

  1. Q1Is this your first home?
  2. Q2When are you hoping to buy?
  3. Q3Will any of your down payment be a gift?
  4. Q4Best way to reach you

Then: a booked call with the right LO, and a lead in their pipeline.

How funnels work

Ask the front desk

Questions about the FHA page answered

  1. YouWhat should an FHA page say about down payments?
    Funnel Suite team

    That FHA allows lower down payments for qualified borrowers, without quoting a specific percentage in promotional context unless your compliance contact attaches the required disclosures.

  2. YouCan the page mention credit scores?
    Funnel Suite team

    In general terms ("more flexible credit guidelines"). Specific score cut-offs vary by lender overlay; we let the LO discuss them on the call.

  3. YouDo you write the FHA page for us?
    Funnel Suite team

    Yes. Our writers draft the FHA page in plain English from a tested outline; your team edits it and your compliance contact approves it before it goes live.

  4. YouDoes the FHA page show rates?
    Funnel Suite team

    Not by default. Rates and payment examples are advertising trigger terms that need disclosures. If you want them, your compliance contact supplies the disclosure text and approves the page.

  5. YouCan each LO feature FHA on their page?
    Funnel Suite team

    Yes. LOs who focus on FHA loans can feature the program on their profile, which links to the company page and to their personal copy of the FHA funnel.

  6. YouIs the page localized for our area?
    Funnel Suite team

    Branch versions can add local context (counties served, local resources) while the core program content stays consistent and approved.

  7. YouWhich funnel matches the FHA page?
    Funnel Suite team

    The FHA funnel: first-home status, timing, gift funds and contact preference, then a booked call with an FHA-experienced LO.

  8. YouCan we say "HUD approved"?
    Funnel Suite team

    Only if accurate for your company and approved by compliance, and never in a way that suggests government endorsement.

Launch your FHA page with every LO

Program pages, funnels and calculators ship with every suite website, written and approved before launch.

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