Comparison · checked October 19, 2026

Mortgage Funnel Suite vs BNTouch

BNTouch is a mortgage-specific CRM with marketing automation, priced per user with published individual and team plans. Mortgage Funnel Suite bundles a mortgage CRM pipeline with done-for-you company, branch and LO websites, funnels, reviews, governance and an optional AI Engine, priced per group with seats included.

BNTouch may fit better if…

  • LOs and teams who mainly want a mortgage CRM and already have websites
  • Buyers who prefer per-user pricing for small headcounts
  • Teams who want to configure the CRM themselves

Mortgage Funnel Suite may fit better if…

  • Groups that want websites, funnels and CRM as one system
  • Branches and companies that need approvals and roll-up reporting
  • Teams that want it built and maintained for them

Side by side

Feature and pricing comparison

Answer first: the biggest difference is scope. One is a software product you configure; the other is a suite we build and run, with websites included.

Mortgage Funnel Suite vs BNTouch
Mortgage Funnel SuiteBNTouch
Mortgage CRM pipeline YesYes
Company, branch and LO websites included YesNot the core product (check with vendor)
Published pricing Per group with seats includedIndividual $165/mo; Team from $95/user/mo (2-user minimum)
Setup / activation One-time setup per plan (see /pricing)Activation fees listed by vendor ($125 individual, $95/user team)
Done-for-you build YesSoftware with onboarding
AI receptionist and DM replies Optional AI Engine moduleCheck current offering with vendor
BNTouch prices from the vendor’s pricing page and its published llms.txt summary, cross-checked with the Capterra listing, on 2026-10-19.

Ask the front desk

Questions about BNTouch vs the suite answered

  1. YouIs Mortgage Funnel Suite cheaper than BNTouch?
    Funnel Suite team

    For one or two LOs who only need a CRM, BNTouch’s per-user pricing is likely cheaper. For a group that also pays for websites, funnels and review tools, the suite’s bundled per-group pricing can cost less overall. Use the ROI calculator with your numbers.

  2. YouCan we move from BNTouch to the suite?
    Funnel Suite team

    Yes, from a CSV export: contacts, stages, tags, notes and consent records, mapped and test-imported first.

  3. YouDoes the suite integrate with BNTouch?
    Funnel Suite team

    No. Groups generally use one CRM.

  4. YouWhich has better automations?
    Funnel Suite team

    Both offer mortgage automations. The suite’s are pre-built with your consent language during onboarding; compare the specific recipes you need in a demo of each.

  5. YouWho wrote this comparison?
    Funnel Suite team

    Mortgage Funnel Suite. We cite sources and date-check them; tell us if something has changed.

  6. YouHow current is it?
    Funnel Suite team

    Checked 2026-10-19.

  7. YouDo both work with my LOS?
    Funnel Suite team

    Ask each vendor about your specific LOS. The suite works alongside your LOS through exports, imports and webhooks and doesn’t claim native integrations.

  8. YouWhich should a branch manager choose?
    Funnel Suite team

    If you need websites, approvals and roll-up reporting for many LOs, the suite is built for that. If you only need a CRM, compare BNTouch on price.

Compare with your own numbers

Bring your current invoices; we’ll put the suite next to your stack line by line.

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