Comparison · checked October 19, 2026
Mortgage Funnel Suite vs BNTouch
BNTouch is a mortgage-specific CRM with marketing automation, priced per user with published individual and team plans. Mortgage Funnel Suite bundles a mortgage CRM pipeline with done-for-you company, branch and LO websites, funnels, reviews, governance and an optional AI Engine, priced per group with seats included.
BNTouch may fit better if…
- LOs and teams who mainly want a mortgage CRM and already have websites
- Buyers who prefer per-user pricing for small headcounts
- Teams who want to configure the CRM themselves
Mortgage Funnel Suite may fit better if…
- Groups that want websites, funnels and CRM as one system
- Branches and companies that need approvals and roll-up reporting
- Teams that want it built and maintained for them
Side by side
Feature and pricing comparison
Answer first: the biggest difference is scope. One is a software product you configure; the other is a suite we build and run, with websites included.
| Mortgage Funnel Suite | BNTouch | |
|---|---|---|
| Mortgage CRM pipeline | Yes | Yes |
| Company, branch and LO websites included | Yes | Not the core product (check with vendor) |
| Published pricing | Per group with seats included | Individual $165/mo; Team from $95/user/mo (2-user minimum) |
| Setup / activation | One-time setup per plan (see /pricing) | Activation fees listed by vendor ($125 individual, $95/user team) |
| Done-for-you build | Yes | Software with onboarding |
| AI receptionist and DM replies | Optional AI Engine module | Check current offering with vendor |
Ask the front desk
Questions about BNTouch vs the suite answered
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YouIs Mortgage Funnel Suite cheaper than BNTouch?
Funnel Suite teamFor one or two LOs who only need a CRM, BNTouch’s per-user pricing is likely cheaper. For a group that also pays for websites, funnels and review tools, the suite’s bundled per-group pricing can cost less overall. Use the ROI calculator with your numbers.
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YouCan we move from BNTouch to the suite?
Funnel Suite teamYes, from a CSV export: contacts, stages, tags, notes and consent records, mapped and test-imported first.
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YouDoes the suite integrate with BNTouch?
Funnel Suite teamNo. Groups generally use one CRM.
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YouWhich has better automations?
Funnel Suite teamBoth offer mortgage automations. The suite’s are pre-built with your consent language during onboarding; compare the specific recipes you need in a demo of each.
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YouWho wrote this comparison?
Funnel Suite teamMortgage Funnel Suite. We cite sources and date-check them; tell us if something has changed.
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YouHow current is it?
Funnel Suite teamChecked 2026-10-19.
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YouDo both work with my LOS?
Funnel Suite teamAsk each vendor about your specific LOS. The suite works alongside your LOS through exports, imports and webhooks and doesn’t claim native integrations.
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YouWhich should a branch manager choose?
Funnel Suite teamIf you need websites, approvals and roll-up reporting for many LOs, the suite is built for that. If you only need a CRM, compare BNTouch on price.
No question matches that. Search the help center or ask us directly.
Compare with your own numbers
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